Guy Kawasaki has Ten Questions for Michael Raynor, author of The Strategy Paradox. Kawasaki says in his lead-in that “there are many companies that succeed, and I can’t figure out why. And there are also many companies that fail (some of which I invested in), and I can’t figure out why.”

Raynor’s responses to Guy’s questions nudged the book onto my to-read list:

• [The strategy paradox is that…] the same strategies that have the highest probability of extreme success also have the highest probability of extrement failure…
• Everything we know about the linkage between strategy and success is true, but dangerously incomplete…
• Like a broken clock, a strategy that never changes gets it right sometimes… the iPod is Apple’s latest hit, and it’s more of the same: a cool device built around a proprietary architecture. Apple’s clock hasn’t changed; it still reads twelve o’clock. It’s just that it happens to be noon again.