I recently came across a link to this infographic by Julian Hansen.
I don’t see most infographics as a job aid. They usually aren’t intended to guide you through a task, and don’t usually serve well as reference job aids (my term for information that’s been organized for quick reference). I don’t think this would serve as a true job aid for most non-designers–it’s really busy, and the criss-crossing paths could easily confuse someone.
As this Fontfeed article states, though, that wasn’t really Hansen’s goal.
Instead of simply browsing through type specimens, Julian wondered if he could come up with something more rational, a systematic approach [to choosing typefaces]. His project took the form of a flowchart on a poster. Studying different type finders made him come to the conclusion that selecting type really could be a matter of taste…. This made Julian decide that his poster should not only be useful, but also be light-hearted and make fun of stereotypes. This made him throw in options like “is it an Italian restaurant?” for instance. His ultimate goal was to show that typefaces convey a whole lot of meaning that “ordinary” people just don’t see.
Assuming that’s true, I see the chart as one way to demonstrate understanding: here’s what I think about fonts and when to use them. This is part of what I think Jane Bozarth means when she says, “We learn by doing, and by telling what we’re doing, and by watching others do things, and by showing others how we did something.”
Personally, I’m not much info fonts.
That’s not the point, though. Work like Hansen’s has the potential to trigger further interest in people. For example, after reading his chart and the Fontfeed article, I happened to see a tweet by @MizMinh linking to an article on The Next Web:
The Science Behind Fonts (and How They Make You Feel)
Personally, all my working out loud lately has been done on site, in my new job. I’m not unhappy about that; I’m working on an engaging project and I have collaborative colleagues. But I’ve been neglecting other avenues, and this post is one effort to overcome that neglect.