Comments on: Knowledge work: better, faster, cheaper, more

By: Blog personal de Enrique Rubio » Blog Archive » En relaciÃ³n con la actividad diaria… Â¿existe una necesidad de adecuaciÃ³n al espacio ‘web’ por parte de los profesionales cualificados?.

Sun, 12 Oct 2008 22:40:53 +0000

[...] Dave Ferguson: Knowledge work: better, faster, cheaper, more [...]

By: Dave

Dave — Fri, 20 Jun 2008 16:40:56 +0000

Geary Rummler and Tom Gilbert, when they consulted together as Praxis, used the term “organizational scan,” so your suggestion has logic to it.

(Though I have to confess that I’ve usually thought of “marketing” as what you do when you can’t sell stuff.)

I was trying to stick to shorter words that Tony used — more as heuristics than as a taxonomy. And I’m also thinking of the people actually doing this work. I never get anywhere trying to explain terms like “performance improvement.” The scanning to me has elements of keeping up, watching out, and staying alert — but that phrase has seven words.

By: Virginia Yonkers

Virginia Yonkers — Fri, 20 Jun 2008 14:58:05 +0000

Why not use “environmental scanning” which is used in Marketing? In this case you are using it for personal learning rather than the organization or market.